Dish Network hopped on the skinny bundle train Thursday, offering a slimmed-down package of 50 channels for $39.99 per month, an attempt to attract cost-conscious younger consumers who are consistently resisting buying the standard bundle of programming.
With the Flex Pack, customers will get more than 50 channels – including AMC, TNT, USA, HGTV, E!, Cartoon Network, History, A&E, CNN, Discovery, TBS, Food Network, FX and TV Land. In addition, they also can choose one of eight separate themed channel packages including local broadcast networks, kids, national and regional channels for between $4 and $10 per month.
“Our customers are frustrated with having to pay for hundreds of channels, most of which they never watch,” said Dish exective vice president of marketing, programming and media sales Warren Schlichting in a statement. “Flex Pack provides a level of flexibility and control that brings our customers closer to the ideal of fully tailoring their channel lineup.”
The channel packs include:
Locals Pack ($10 per month): CBS, ABC, NBC, FOX, as well as Univision and others based on the local market.
Variety Pack ($6 per month): Investigation Discovery, Lifetime Movie Network, Freeform, Bravo, BET, Crime & Investigation.
Kids Pack ($10 per month): Disney Channel, Disney Jr., Animal Planet, Nick Jr., Disney XD, Nicktoons, Boomerang, Baby TV.
National Action Pack ($10 per month): ESPN, ESPN2, FS1, Velocity, AXS TV, Fuse, TV Games Network, TVG2, Universal HD.
News Pack ($10 per month): FOX News Channel, MSNBC, Weather Channel, CNBC, FOX Business Network, BBC World News, Bloomberg, TheBlaze.
Heartland Pack ($6 per month): Hallmark Channel, Hallmark Movies & Mysteries, GSN, OWN, Uplifting Entertainment, Discovery Family, Baby TV, PIXL, RFD-TV, Ride TV, FamilyNet.
Regional Action Pack ($10 per month): In-market regional sports network(s), Big Ten Network, FS2, Longhorn Network, Outside TV, Pac-12 Network, SEC Network, World Fishing Network, ESPN Buzzer Beater.
Outdoor Pack ($4 per month): Outdoor Channel, Outside TV, Sportsman Channel, World Fishing Network.
Customers who choose not to add any channel packs can receive the Flex Pack core programming for $29.99. Premium channels like HBO, Cinemax, Showtime and Starz are also available as add-ons for an additional fee. A complete channel lineup can be found at www.dish.com.
Flex Pack includes a standard DISH receiver, free installation and a two-year price guarantee for new customers. For an additional $10 per month, new customers can upgrade their equipment to the Hopper 3. Customers must enroll in eBill and AutoPay to be eligible to receive these offers.
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