Discovery Channel’s Phelps Vs. Shark: Great Gold Vs. Great White stunt drew more than 5 million viewers in Nielsen Live+3 ratings, the network said Friday.
The special, which pitted Olympics gold winning swimmer Michael Phelps against a great white in a swimming competition, was the highest-rated 'Shark Week' telecast ever across several demos, including adults 25-54, women 25-54, and women 18-49, said network officials.
Phelps will return to Discovery this Sunday (July 30) with a new shark-themed special, Shark School With Michael Phelps. In the special Phelps will join shark experts to help dispel myths and common misconceptions about sharks, said Discovery.
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