Victoria Lowell and Patrick Lafferty have been named senior vice presidents of marketing for Discovery Networks U.S.
Lowell was promoted from VP, marketing at Discovery Health Channel and FitTV, and she will be responsible for all marketing efforts for Animal Planet, Discovery Health and FitTV.
Lafferty is joining the company from Leo Burnett USA, and he will be responsible for all marketing efforts for Travel Channel, The Science Channel, Military Channel and Discovery On Demand.
They report to Discovery Networks executive VP of marketing Ken Dice.
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