Discovery Life Partners With Lifestyles Brand Shape

Discovery Life Channel, the soon to be rebranded name of Discovery Fit & Health, has teamed with heath/lifestyles brand Shape to develop a lifestyles-themed media campaign targeted to female viewers.

The network, which takes over Discovery Fit & Health on Jan. 15, will collaborate with Shape on a “Love The Shape Of Your Life” campaign that will encourage women to embrace the triumphs and challenges that have shaped their lives, according to network officials.

Viewers can submit their personal stories to Shape Magazine beginning in January for the chance to be featured in Shape’s May issue, as well as to gain exposure on both brands’ websites and social media outlets, said the network.

In addition, Discovery Life Channel will produce and air a series of on-air vignettes featuring women from Shape’s January issue who are sharing their personal weight loss stories.

“It gives us tremendous confidence having a respected and valued partner like Shape as we build the buzz and excitement for the debut of Discovery Life Channel in January,” said Jane Latman, general manager of Discovery Life Channel in a statement. “We are a network that is all about embracing life’s unexpected challenges, and our ‘Love the Shape of Your Life’ campaign with Shape fully represents the heart of what both brands stand for – a place to for everyday people to share their remarkable struggles, journeys of perseverance, and ultimately, triumphs.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.