Liberty Global has renewed its distribution deal with Discovery Communications, a long-term deal that ensures carriage of the programmer's full portfolio of channels across 12 countries in Europe.
“Discovery is the leader in premium and provocative real-world entertainment through our loved brands that engage and entertain passionate communities across the globe. From world-class sporting events like the Olympic Games, Grand Slam Tennis, and important local sports to globally popular shows like Gold Rush, Cake Boss, and Shark Week, this new deal strengthens our great partnership with Liberty Global and provides their customers with more premium content from Discovery’s networks and brands, across more screens than ever before,”said Discovery Networks International CEO JB Perrette in a prepared statement.
The deal also includes digital rights, allowing Liberty Global customers in Austria, Belgium, Czech Republic, Germany, Hungary, Ireland, Poland, Romania, Netherlands, Slovakia, Switzerland and the United Kingdom, access to programming in and out of the home.
“This long-term renewal provides Liberty Global with guaranteed access to Discovery’s broad stable of world-famous brands," said Liberty Global managing director, programming Bruce Mann in a statement. "With greatly expanded distribution rights, we are well positioned to meet and exceed our customers’ expectations and evolving viewing habits. Meanwhile, the combination of our ever more innovative TV platforms with Discovery’s significant investment in content – including the Olympic Games – provide a framework for further creative opportunities that will drive even more value from the deal.”
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