To help educate consumers about the HDTV category, Discovery HD Theater has created a customized, five-minute HDTV video infomercial.
Available to affiliate partners, the new HD infomercial is designed to promote the growth of HDTV and demystify the high-definition category by answering consumers’ questions, such as: What is HDTV? What are the benefits? What programs can I get in HD? What do I need, and how do I get HDTV in my home?
Discovery is working to develop customized HD infomercials with a number of operating partners.
Clint Stinchcomb, senior vice president and general manager of Discovery HD Theater at Discovery Networks U.S., said in a prepared statement: “Our hope is that our operating partners will use this tool to educate and grow HDTV as a category.”
Affiliates can show the video on local-access channels, at community events, in retail locations, on their Web sites or in the lobbies of customer-care centers. Discovery.com (www.discovery.com) will also provide the infomercial in the Discovery HD Theater section of the site.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.