Discovery Family Channel Sets ‘My Little Pony’ Film
Discovery Family Channel has acquired rights to the movie My Little Pony Equestria Girls: Rainbow Rocks, the first acquisition for the former Hub network service.
The network, which will officially transform to Discovery Family Channel on Oct. 13, will air My Little Pony Equestria Girls: Rainbow Rocks on Oct. 17, said network officials.
“At Discovery Family, we are committed to airing the latest in high-quality, family-friendly entertainment,” said General Manager Tom Cosgrove. “Our young audience adores the My Little Pony brand, and their parents can appreciate the positive themes of friendship and teamwork featured throughout the My Little Pony Equestria Girls films.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.