Discovery, Comedy Central Earn High Marks From Subscribers

Discovery Channel and Comedy Central are the networks declared most entertaining by cable subscribers who participated in 2008 brand identity research panel for Beta Research.

Those two networks were each mentioned by 76% of the 4,902 cable viewers who logged their preferences in an online panel. Animal Planet scored slightly lower, named by 74%, followed by Disney Channel and Food Network, each at 72%; and National Geographic Channel at 71%.

The panel scored 55 cable networks, distributed to 55 million or more subscribers, plus broadcast networks. Each of the 10 networks which topped the "most entertaining" poll scored higher than the broadcast average score, which was 56%, according to Beta Research.

Discovery also scored high as a "must see" network in HD: 54% of respondents said they very much want to see that channel in HD. Also, the channel topped the "favorite channel" category, with a score of 56%. Other "favorites" were Food Network (56%); HGTV (48%) and History Channel (47%).

The poll also showed that viewers are most likely to buy products they see advertised on Food Network and HGTV. They got a 23% score in that category, besting third-place finisher Speed (19%) and G4 (17%).