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DirecTV Goes Local With Weather Channel

DirecTV has launched several interactive applications with The Weather Channel that provide severe weather alerts, local weather on-demand and other information.

The new services, introduced earlier this month, include a severe-weather alert ticker that scrolls along the bottom of the screen; ZIP code-specific weather information during Weather Channel’s “Local on the 8s” segments; and a Local On Demand application that lets viewers watching TWC access current conditions, five-day forecast, maps and other information.

The companies said DirecTV customers will be able to access localized weather information for more than 40,000 ZIP code locations across the U.S.

In addition, The Weather Channel is now the featured provider of local weather content on the newly designed DirecTV Active interactive portal.