DirecTV to Give ‘Titanium’ Subs Everything

DirecTV Inc. is tying the debut of “Titanium,” its $7,500-per-year luxury “elite” programming package, to the official release of Superman Returns June 28, officials said Tuesday.

The direct-broadcast satellite provider will actually preview its new DirecTV Titanium service at the Superman Returns world premiere at the Mann Village Theater in Westwood, Calif., Wednesday night. DirecTV is the title sponsor for that event.

Celebrities and guests attending the movie premiere will be able to sample the new “Liquid Titanium” drink and get a sneak peek at the new Titanium offering before its official launch.

DirecTV Titanium will provide for its $7,500 annual subscription fee: unlimited access to all of DirecTV’s programming, every channel; 24-hour concierge customer service; unlimited access to all pay-per-view movies, events and sports packages; priority “white glove” service and immediate VIP installation; HDTV channels; and up to 10 receivers, including HD digital-video recorders.

We wanted to be part of this premiere because Superman is the ultimate superhero and DirecTV Titanium is the ultimate entertainment experience. There is simply nothing like it in the market today,” DirecTV Entertainment president David Hill said in a prepared statement.

Titanium will be limited to just several-hundred subscriptions to ensure that these individuals receive “red-carpet treatment all day, every day,” according to DirecTV.