Direct Response Consultant Jake Weisbarth Dies

By John Eggerton
( Broadcasting & Cable )
published

Jake Weisbarth, 52, former president of King World Direct, died of cancer Oct. 8 at his L.A. home, according to Response Magazine, where Weisbarth was a member of the editorial advisory board.

Weisbarth had headed King World Direct for eight years before leaving to consult to the direct response industry. At King World, Weisbarth helped sell Sear's on direct response advertising for its Craftsman line.

Weisbarth's resume also included producing original programming for MCA Home Video and director of domestic and international TV distribution Services for Time/Warner.

Weisbarth is survived by his wife, Susan, a son and daughter.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.