DIC Kids Shows Available Online

DIC Entertainment is making its "Kids Block" of syndicated TV shows available online.

The Yahooligans area (http://tv.yahooligans.yahoo.com) on Yahoo! TV features streamed versions of
Sherlock Holmes in the 22nd Century, Super Duper Sumos, Gadget Boy and Heather, with other DIC shows, such as Madeline and Where on Earth is Carmen Sandiego?, coming soon.

Stations aren't objecting to the deal, says DIC Entertainment President Brad Brooks, because he says each episode on Yahooligans drives kids back to the DIC Kids' block on the stations.

Advertising comes at the beginning of each episode, with McDonald's ("I'm loving it!") prominently in play thus far.

DIC Entertainment syndicates a three-hour kids TV block to 450 stations.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.