DIC Entertainment Corp. is launching its block of kids’ programs Sept. 1 with
advertisers such as Hasbro Inc., McDonald’s Corp., Kellogg Co., Mars Inc.’s
Masterfoods, Nestlé S.A., CEC Entertainment Inc.’s Chuck E. Cheese’s and Bandai
America Inc. on board.
The programmer is also providing a Spanish-language feed of its programs for
stations’ second-audio-program channels.
DIC has cleared its three-hour kids’ programming blocks on 450 TV stations
and, in some cases, on more than one TV station in a market.
With three separate blocks available, Fox, The WB Television Network and UPN
affiliates get their own exclusive kids’ programming in a cost-effective
National advertisers get more than 100% clearance on DIC programs because the
same national advertisements run in all three blocks, even though the programs
in the blocks are different.
DIC’s shows also help stations to meet their Federal Communications
Commission requirements for kids’ educational programming.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.