Disney Channel’s original movie Descendants jumped out to a fast start with over 1 million views from the WATCH Disney channel app over the past five days, the network said Thursday.
The movie, which premieres on Disney Channel tomorrow night (July 31), launched earlier this week on WATCH Disney Channel, which can be accessed on desktop, smartphone, tablet and connected TV devices, said network officials.
Descendants stars Dove Cameron, Cameron Boyce, Booboo Stewart and Sofia Carson as the teenage sons and daughters of Disney's most infamous villains.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.