'Descendants 2' Draws 21 Million Viewers In Live + 3 Data
Disney Channel’s Decendants 2 ascended to 21 million viewers in Nielsen Live+3ratings, the network reported Wednesday.
The July 21 premiere of the movie, a sequel to Disney’s hit 2015 film, has now reached 8.1 million kids 2-14 and 6.9 million adults 18-49, said network officials.
Descendants 2, which stars Dove Cameron and China Anne McClain, aired simultaneously on Disney Channel, Disney XD, Freeform, Lifetime and Lifetime Movies during its July 21 premiere and drew 13 million viewers across the six networks.
The film garnered 5.3 million viewers in its premiere on Disney Channel, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.