Dems Dominate Twitter Wednesday Night

As expected, the Democratic National Convention drew an online crowd on day three in terms of social media attention on Twitter, blowing away the competition

According to Nielsen Social, the convention was the most-Tweeted about TV show of the night Wednesday (July 27), with 2,600,000 tweets from 549,000 "unique authors."

That was up from 1,657,000 Tweets from 389,000 uniques on day two.

Day three (actually night three) featured speeches by President Barack Obama, vice presidential candidate Tim Kaine and former New York Mayor Michael Bloomberg.

The most convention-related activity on Twitter happened at 11:14 p.m. during the President's speech, when there were 23,600 Tweets in a one-minute span.

The Tweets are counted across all networks, so a roadblocked broadcast like the convention will have a definite advantage. They cover three hours before the earliest prime time telecast (8 p.m.) to three hours after the end (11 p.m.) of the last telecast prime time telecast, so 5 p.m. to 2 a.m.).

Rounding out the top five for the night in Tweet-abouts were CBS' Big Brother with 41,000 Tweets from 12,000 uniques; NBC's America's Got Talent, 23,000/10,000; Greenleaf on OWN at 18,000/4,000; and Mr. Robot on USA at 17,000/7,000.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.