In Demand Sets Free 'NBA League Pass' Preview
In Demand will offer its cable operator affiliates a free, eight-day preview of the NBA League Pass out-of-market live game package beginning tonight (Oct. 8).
The preview, which runs from Oct. 28 to Nov. 4 will include access to all live regular season NBA games during the preview period.
Overall NBA League Pass, which retails for suggested price of $199, will offer 40 live out-of-market games per week across 10 channels during the 2014-15 NBA regular season.
Consumers purchasing NBA League Pass will also have access to live games via NBA.com and mobile devices, as well as several new alternative distribution platforms including Microsoft’s XBOX One video game console, the Amazon Fire digital player, Samsung Smart TV’s and select Sony Blu-ray players, said NBA officials.
The mobile offering will also feature a library of classic NBA games dating back to the 1960s, but heavily weighted toward memorable games played during the 1990s and 2000s, said the league.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.