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Dauman: Netflix No Impact on Nick Ratings


Viacom Reports Higher Profits in Second Quarter

Viacom CEO Philippe Dauman pushed back criticism that its streaming deal with online content provider Netflix was the main culprit in the fall-off in viewership at its Nickelodeon network, adding that the media giant has plans in place to right the kids' network.

Dauman said on a conference call with analysts to discuss quarterly results Thursday that Netflix represents less than one-fourth of total television households, and that time spent streaming Nickelodeon content via Netflix is about 2% of the time spent watching the Nick linear channel.

"Even if you viewed that as being completely cannibalistic -- which of course it is not, it serves our customers in places where they might not otherwise be able to watch television and it serves some promotional value -- there is minor impact here," Dauman said.

He added that Viacom will correct its ratings issues -- MTV ratings declined about 19% in the quarter -- as it has in the past, by stepping up audience research to determine viewers' tastes, creating new programming to meet those audience needs and tastes and effectively marketing and promoting its shows.

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