CBS owned KTVT (CBS affiliate) and KTXA (UPN), both Dallas-Fort Worth, has found a way to reach viewers who might be in traffic or otherwise occupied when their newscasts first air.
The two stations are making those newscasts available for free on Comcast's On Demand service there. They are accessible a half-hour after initial airing and until replaced by the next day's newscast.
CBS will be well-represented in the city's VOD lineup. Comcast has just launched four CBS prime time shows, including powerhouse CSI, in its On Demand lineup in that and other cities for 99 cents per episode.
“In the face of emerging technologies, it’s important to make access as convenient as possible for our viewers,” said Steve Mauldin, president and GM of both stations.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.