Last night’s Chicago Cubs-Pittsburgh Pirates Wild Card telecast drew a record 8.3 million viewers, breaking the viewership mark set 24 hours earlier.
TBS’ National League Wild Card telecast upended the 7.3 million viewers ESPN generated for its Tuesday night New York Yankees-Houston Astros American League Wild Card telecast, according to Nielsen.
The game, which the Cubs won 4-0 over the Pirates, is also the most watched baseball game on cable since the 2011 St. Louis Cardinals-Philadelphia Phillies NL Division series game drew 8.4 million viewers, according to Nielsen.
Wednesday’s NL Wild Card Game also delivered double-digit increases across Turner’s TV Everywhere platforms with live streaming coverage up 58% among unique visits, 23% in total minutes consumed and 15% in live video starts.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.