CTAM Summit: Showtime Tops Marks Awards
Complete CTAM Summit 2010 coverage
New Orleans -- The Cable & Telecommunications Association for Marketing celebrated the 2010 Mark Award winners here Monday at its 2010 Summit.
Recognizing excellence in cable and content marketing, this year CTAM members chose a total of 202 winners - 61 gold, 82 silver and 59 bronze.
Among all content providers, Showtime Networks, Inc. received the most awards, with a total of 33 Mark Awards, two more than HBO. National Geographic Channel won the most awards for a single, basic cable network with 17-topping the 16 it collected in 2009.
Cox Communications won the most Mark Awards among cable companies with 15, followed by Comcast with seven.
CTAM president and CEO Char Beales presented HBO with the Top of the Mark Award for its "Hacking Reality Campaign." This marketing blitzkrieg "hacked reality," blurred the lines between fiction and real life, and generated buzz for the True Blood series and the brand.
In addition, Beales handed out CTAM's inaugural "Most Innovative" award to HBO for its integrated, multiplatform marketing of Imagine.
The 2010 Mark Awards committee chair is Sharon Allen, vice president, marketing and advertising, Showtime Networks, Inc. and vice-chair is Jamia Bigalow, vice president, affiliate marketing, Fox Cable Networks.
The Mark Awards competition sponsors are HBO, Showtime Networks, Inc. and Teradata. Multichannel News is the media partner and the NewBay Media title will publish the list of winners in its Oct. 25 issue.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.