Complete coverage of CTAM Summit 2010
The
Cable & Telecommunications Association for Marketing is extending a
warm Big Easy welcome to attendees of its 2010 Summit--it's just not to as many as people as the cable industry's marketing organization had been hoping to greet.
"It
looks like we're going to be down from our target [of 1,900]," CTAM
president and CEO Char Beales said in an interview last week. "We're
still registering so we don't have a complete view of attendance just
yet."
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Beales said that while the CTAM Summit, scheduled today through
Wednesday at the Hilton New Orleans Riverside, has added new companies
to its base of attendees, there has been a falloff relative to some
sending as many as mid-level executives in the past or, sadly, because
of attrition.
"There's no secret a lot of companies have scaled back
because of the economy," said Beales, noting that the Summit - whose
tagline is "Connect. Innovate. Succeed." - still will be host to many
executives at the vice president level or higher.
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