CSTV Catches March Madness

College Sports Television said it will offer a variety of NCAA Basketball Tournament fare as part of its multimedia coverage of the three weeks of "March Madness."

As part of its "32 Days of Madness, 64 Hours a Day" campaign, CSTV will feature live specials March 14 examining brackets from the NCAA men’s and women’s tournament draws; exclusive highlights; pregame and postgame press conferences; player and coach interviews after each day of action; and a live call-in program each day of the men’s tournament.

CSTV will air highlights from vintage college-basketball tournaments; a special on the 1979 Michigan State-Indiana State finals game, in which basketball legends Larry Bird and Magic Johnson faced off; and a documentary on college- and pro-hoops star David Thompson, the network said.

The collegiate-sports service has also been retained by Spike TV to produce the official 2004 Division I Men’s Basketball Championship highlights show.

Male-targeted Spike -- a sister network to tournament rights-holder CBS -- will air six programs, beginning March 16 and extending through the final, April 5.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.