Crown Media has named Josef Robey director of video on demand products.
Based in Los Angeles, he will oversee digital production for Hallmark Movies Now and live streaming and on demand application, Hallmark TV.
Hallmark Movies Now, which launched in 2017, last fall topped the one million paid subs mark at a price of $5.99 per month.
Robey reports to VP of digital Josie Ventura.
Robey most recently has been a product development consultant for digital startups. Before that he was executive director of product at Disney/ABC Television Group.
His resume also includes digital video posts at Viacom (director of digital strategy, business development and distribution), NBC-Owned TV Stations (director of digital distribution and emerging platforms), and in product integration at AOL and labor relations and PR at Napster.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.