Andrew Rooke, a veteran finance executive, has joined Crown Media Holdings, Inc. as executive vice president and chief financial officer. He will report to Bill Abbott, president and CEO.
Rooke will be responsible for planning, directing and controlling the finances of Crown and its Hallmark Channel and Hallmark Movie Channel. He will participate in decisions relating to strategic initiatives, operational models and operational execution.
Prior to Crown, Rooke held top finance positions at News, Corp. properties Twentieth Television, MySpace.com and Fox Entertainment Group, and Time Warner's Warner Bros.
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