CMT.com (www.cmt.com) launched online viral game Dallas Cowboys Cheerleaders: Making the Commercial Monday.
The game lets fans create their own commercials for upcoming eight-episode series Dallas Cowboys Cheerleaders: Making the Team, which debuts on the linear network Friday at 9 p.m. (EST/PST).
HypeCouncil helped to develop the game, and the winner will see his or her finished commercial on CMT, as well as receiving an all-expenses-paid trip to see the Cowboys play at Texas Stadium.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.