Game Show Network is featuring goodies from Sara Lee Bakery and RadioShack Corp. on
original game, Cram.
A new, 10-episode deal with RadioShack will have contestants -- who stay up
all night cramming for the next day's trivia competition -- using wireless
headphones, high-tech binoculars and recording picture frames.
Cram host Graham Elwood will also play with "ZapZip" minicars before and
after commercial breaks.
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Sara Lee's microwavable sandwiches will be given out as rewards to hungry
contestants who answer questions correctly (the microwave will double as a
timer).
RadioShack is a first-time GSN advertiser, and this is Sara Lee's
first product placement play.
The key to placement, GSN ad-sales chief Michael Sakin said, is "using
product in the game play," so viewers aren't overwhelmed.
