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Cox-Arquette Duet Push Mix It Up

star Courteney Cox and husband David Arquette have been all over the media -- including the cover of People
magazine -- hyping their new redecorating show, Mix It Up
, on WE: Women’s Entertainment.

But the blitz didn’t pull in many viewers for the Oct. 22 premiere. Mix It Up
mustered a 0.1 rating and 54,000 households, according to Nielsen Media Research. That’s actually below the usual 0.2 or 0.3 WE records in prime time.

Cox and Arquette executive-produce the show but do not appear on camera. That could possibly change in upcoming episodes.