comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV
comScore said it is creating a cross-platform addressable measurement system, working with Dish Network, that will combine impressions from the Sling TV over-the-top service with those from Dish’s satellite set-top boxes.
The service gives Sling TV advertisers a view of campaigns across the connected TV, mobile and desktop, as well as linear TV impressions on Dish.
Dish Media Sales has been offering addressable advertising since 2012.
Related: Addressable, Programmatic Ads Drive Sling Sales
"Bringing Sling TV's impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device and even alongside traditional TV," Adam Lowy, head of Sling TV advertising sales, said in a statement. "We've partnered with comScore to offer advertisers a single, trusted metric to validate their campaigns and bridge these targeted, addressable TV impressions, regardless of where they run."
comScore's linear TV addressable advertising measurement has been used by major agencies and brands for more than five years. This new offering will operate similarly, but extends measurement of addressable campaign delivery to multiple platforms.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.