Comedy Central To Roast Kid Rock

Comedy Cenrtal will put singer Kid Rock on the firing line this
summer as it has tapped the Grammy-nominated performer to be its next roastee.
The Comedy Central Roast Of Kid Rock
will tape Aug. 14 and will air sometime during the summer, according to network officials. Rock will join Donald Trump, David Hasselhoff and Pamela Anderson as guests of honor for the often raunchy event.
Comedy Central's March 15 Roast of Donald Trump special night drew 3.5 million total viewers and attracted a franchise record 5.50 rating among men 18-24 while garnering a 4.27 rating for men 18-34, second only to the 2007 Comedy Central Roast of Flava Flav.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.