Comcast Ventures Leads $20 Million Investment in SundaySky

SundaySky, a firm that specializes in delivering personalized video ads, has banked a $20 million “C” round led by Comcast Ventures, extending its total to $40 million.

Liberty Global Ventures, Vintage Investment Partners and existing investors, Carmel Ventures, Globespan Capital Partners and Norwest Venture Partners, also participated in the round. In the wake of the investment, Andrew Cleland, managing director of Comcast Ventures, will join SundaySky’s board of directors.

SundaySky’s flagship product, SmartVideo, generates measurable, individualized  and customizable  video ads for Web browsers, email and mobile devices using real-time feed of data from billing systems and other sources. The company said it will use the funds to expand its deployment capacity and extend to additional geographic markets. AT&T, Cox Communications, Comcast, Verizon Communications, Time Warner Cable and Orange are among its listed video service provider customers.  

On Tuesday, the company, founded in 2007, said it has doubled its staff in the last year, and tripled revenues in 2012, but did not disclose any specific revenue figures. It also claimed that views of SmartVideo have grown more than 200%, to 140 million, in the last 12 months.

“Comcast Ventures is a believer in disruptive digital marketing innovation, particularly as CMOs boost technology investments and seek to develop more direct, personalized relationships with customers,” Cleland said, in a statement. “SundaySky sits at the intersection of these trends, combining rich creative experiences with big data, and we’ll support a world-class team building a clear category leader.”