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Comcast Subs Dig Dundee Spots

Comcast Corp. said a video-on-demand commercial that it shot for Crocodile Dundee’s Boomerang Bay Beach Club theme park in Santa Clara, Calif., generated 31,500 views from its subscribers in San Francisco July 19-Aug. 19.

The theme park also bought local cable spots from Comcast that ran on MTV: Music Television, Lifetime Television and other cable networks. The commercials directed subscribers to check out the four-minute VOD ad that was available on the operator’s VOD platform.

Comcast said the Boomerang Bay spot was one of the most popular commercials on its VOD platform this summer.