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Comcast’s X1 Tests Personalized TV Alerts

Comcast is expanding the utility of its cloud-based X1 platform in the form of a trial that lets customers receive personal alerts on the TV screen from apps and services such as Gmail, Pinterest, Evernote, Facebook Twitter, Jawbone, Instagram, and LinkedIn, among others.

Comcast is conducting beta test through a partnership with IFTTT. IFTTT (If This, Then That) is a Web-based service that can automatically connect multiple apps and devices.

“IFTTT lets users create conditional instructions, or ‘recipes,’ which are based on a simple rule – if ‘this’ happens, then do ‘that,’” Michael Delciello, Comcast’s VP, strategic partnerships and business development, explained in this blog post. “ When activated, these recipes are run automatically to connect devices, websites, and apps so that they work together.”

X1 subs can activate the capability via the Comcast Labs channel on the IFTTT website and “create recipes that match your preferences,” he added, noting that customers can toggle notifications on and off via the X1 settings option for “Other Services” or via the IFTTT site.

Comcast has deployed X1 across its footprint, and about 25% of its video sub base is now on the platform. The MSO recently ratcheted up deployment to 40,000 X1 boxes per day, up from a previous level of 25,000. 

Comcast is also looking to license X1 to other operators. Cox Communications and Shaw Communications are among those that have agreed to roll out or at least run trials of X1.