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Comcast’s Eastern Division Set to Get Local

Comcast expanded its Get Local initiative, which focuses on local video-on-demand content, within its Eastern division.

The MSO said it will expand its local VOD offerings in New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. and Virginia by more than 200% over the next two years, offering approximately 20,000 unique programs.

Comcast formed a Get Local team for the region, led by Eastern-division vice president of programming Michael Ortman, with day-to-day operations managed by Noah Kodeck in the newly created position of director of local VOD programming and production.

Kodeck had been director of production for CN8, The Comcast Network.