Much as it did for the National Football League draft, Comcast Corp. will team up with the National Basketball Association to provide subscribers with on-demand access to profiles and features in advance of its player-entry draft.
NBA TV will supply Comcast with VOD profiles of the top 25 prospects, along with highlights, analyses of each team’s draft needs, vintage draft moments and NBA TV’s top-10 sleeper picks of all time.
The NBA content will be filed under Comcast’s Sports & Fitness VOD category.
ESPN will televise June 28’s NBA Draft, to be held in New York.
