Comcast Buys TechTV; to Combine It with G4

The long-rumored sale of TechTV was completed Thursday, with Comcast Corp. purchasing the technology-focused network to merge with its own video-game-centric G4.

Executives would not comment on the price, but it was reportedly slightly less than $300 million.

Charles Hirschhorn, current CEO of two-year-old G4, will head the new network. Operations will be based in Los Angeles, where G4 has just moved into a new studio, but executives said it was too early to say whether production will still continue at TechTV's current San Francisco studios.

Staffing is also yet to be determined, G4 chief operating officer Deb Green said.

The deal will boost G4’s homes passed from its current 15 million to 44 million.

In addition to Comcast, EchoStar Communications Corp. and Insight Communications Co. Inc. have equity positions in the network, which Comcast bought from Vulcan Programming Inc.

Viewers will see no changes in the appearance of TechTV or G4 for at least 30 days, while the deal is subjected to regulatory approval.