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Columbia Sportswear Discovers Sponsorship Package

Columbia Sportswear has zipped a product placement and sponsorship deal with a pair of Discovery Channel series.

The outdoor apparel company will be the official outfitter of the fourth season of Survivorman, hosted by Les Stroud, and the upcoming Into The Unknown with Josh Bernstein, which debuts on Aug. 18.

Also as part of the deal, terms of which were not disclosed, Columbia has secured a media on the network and will run a co-branded online advertising component.

“We are pleased to partner with Columbia Sportswear and create a collaboration with a brand whose strong commitment to quality and value mirrors ours,” said Joe Abruzzese, president of advertising sales, Discovery Communications, in a statement. “Discovery's worldwide reach, coupled with Columbia's worldwide appeal, is a perfect match to further encourage an appreciation for our planet and its many wonders.” 

Noted Berstein: “My new series takes me to some of the most remote, inhospitable places on the planet. I'm grateful that Columbia is providing high-performance clothing that is up to the challenges that I face on my expeditions.”