Beth Coleman has been promoted to senior vice president, ad sales research, at MTV Networks Entertainment Group.
The word came from Tanya Giles, executive vice president, strategic insights and research, MTV Networks Entertainment Group.
Coleman is responsible for driving the strategic direction for the ad sales research department and helping to support all Entertainment Group ad sales activities with research across a range of disciplines (including ad effectiveness, consumer insights, consumer panels and syndicated and proprietary research). She oversees the entire Entertainment Group Ad Sales Research team, which includes Comedy Central, TV Land, Spike TV and CMT and their respective Web sites, as well as digital assets.
Coleman was formerly VP, audience research, in the group.
"Beth is a top-notch leader and possesses the rare ability to blend creativity, strategy and relevance in all of her research efforts," Giles said in a release. "An amazing partner to our ad sales team, Beth consistently delivers unique and insightful findings that leverage the value of our audiences and brands for advertisers and clients."
Coleman specializes in studies, surveys and metrics that help internal and external clients further their knowledge of brand targets, understand engagement and gauge how marketing messages affect viewers across platforms.
Additionally, she leads the research team in providing audience measurement, analytics and forecasting for the Group's three channels, as well as CMT.
Earlier she was VP of research at Spike TV, Paramount Television and UPN. She started her media career in research and programming at a local TV station. She has a B.A. from The University of Maryland in radio/television/film and business.
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