CNN Ad Sales and Marketing signed Cisco Systems to an integrated-advertising deal for the first half of 2007, notably tied to a series of profiles entitled People You Should Know.
Working with the CNN strategic-integration group, the CNN Ad Sales team crafted a multidimensional deal, terms of which were not disclosed, for Cisco that includes spots on all CNN TV networks, as well as digital components including wireless, broadband video, audio podcasting, video-on-demand and online advertising on CNN.com.
The package also includes a free day of CNN Pipeline, the network’s subscription-based broadband network, sponsored by Cisco. And the technology giant will have a significant presence on CNN Exchange pages, which will allows user to write about people they think should be profiled, housed on the People You Should Know Web site.
Time also partnered with CNN on the project to include ads for the show sponsored by Cisco in Fortune and Business 2.0, as well as banner ads on business-focused People You Should Know video profiles that will run on CNNMoney.com.
Each week, CNN will profile an individual with major influence who is relatively unknown. Candidates will be chosen from a range of areas including business, politics, pop culture, technology, science, health, entertainment and humanitarian circles.
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