CNBC will premiere behind-the-scenes special report Big Mac: Inside the McDonald’s Empire Wednesday, July 25 at 9 p.m.
Hosted by CNBC Squawk Boxco-anchor Carl Quintanilla, the one-hour report dissects the 53-year-old, 30,000-store fast-food company.
“Serving more than 52 million people each day, McDonald's is a well-known staple around the world,” CNBC vice president of long form and special programming Josh Howard said in a prepared statement. “CNBC had a rare opportunity to truly blanket McDonald's operations and uncover the tremendous work that goes into running the most successful food-service business.”
Included in the special are an interview with founder Ray Kroc; insight into the testing and development of McDonald’s food products; an examination of the criticism surrounding the company’s food, advertising and marketing; and a profile of a single McDonald’s restaurant in the United States.
In addition, the special features segments from China, where McDonald’s continues expanding from 780 stores in a bid to upset rival Yum Brands.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.