CNBC will revamp its centerpiece Business Center show next week, increasing it to a two-hour format and moving its starting time to 6 p.m., The New York Times reports.
The move coincides with the return of Lou Dobbs as CNN's Moneyline anchor next Monday. The time slot is one half-hour earlier than CNN's Moneyline starting time, as CNBC aims at grabbing its audience before CNN's show. Business Center has taken the greater audience share in head-to-head competition with Moneyline from 6:30 to 7:30 during the first quarter of 2001, averaging 327,000 viewers to an average 254,000 for the CNN show, the Times reports.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.