‘Christmas Under Wraps’ Sets Hallmark Ratings Mark

By R. Thomas Umstead
published

Hallmark Channel’s holiday movies continue to deliver big ratings gifts.

The network’s Nov. 29 Christmas Under Wraps movie drew a network record 5.8 million viewers, according to Nielsen Fast Cable Ratings.

The movie, which stars Candace Cameron Bure, also delivered in key demos including women 25-54 (1.2 million viewers); women 18-49 (930,000 viewers) and adults 18-49 (1.3 million), said network officials.

Christmas Under Wraps is now the second most-watched cable original movie in 2014, behind the 6 million viewers generated by Lifetime's Flowers In The Attic this past January, according to Nielsen.

The network’s One Christmas Eve also drew a big audience during the Thanksgiving holiday weekend, averaging 3.6 million viewers in its Nov. 30 premiere, said the network. One Christmas Eve also garnered strong numbers among women 25-54 (628,000), women 18-49 (489,000), adults 25-54 (779,000), and adults 18-49 (598,000), said the network.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.