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Charter Cuts Wal-Mart Marketing Deal

Consumers will be able to buy cable and Internet services along with the other low-priced goods at Wal-Mart stores under terms of a new deal with Charter Communications.

The pact covers 700 Wal-Mart stores serving 93% of Charter’s service territory.

“Wal-Mart customers now have the convenience of signing up for the Charter bundle of services -- digital telephone, high-speed Internet and telephone -- to complete their purchase of home electronics,” said Jeff Cox, vice president of sales channels for Charter.

He noted Wal-Mart is expanding its high-definition television computer and other electronics offerings. With this deal, Wal-Mart personnel can offer an HD programming source to go with their new television, he noted.

With the implementation of the Wal-Mart deal, Charter no has a presence in more than 1,000 retail and Charter-owned sales and service centers, according to the company.