Buena Vista Television's Tom Cerio is becoming Home Box Office's executive vice president
of program distribution under Scott Carlin, who became president of program
distribution at the premium channel three months ago.
Cerio leaves his job as chief of BVT's sales force to move from Los Angeles
to New York March 1.
His hiring is the next step in HBO's effort to launch a syndication-sales
force that would offer cleaned-up versions of original HBO programming,
movies and specials.
Cerio has been at BVT since 1990, where he began as VP of sales
in the Eastern division.
Prior to that, he had worked in sales at Orion Pictures beginning in 1980.
Cerio graduated from the University of Rhode Island and he and his wife,
Donna, have two children, Dominic and Vic.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.