CBS Sports has secured rights to Women’s National Basketball Association (WNBA) as part of a multi-year agreement between the two parties announced Monday.
The deal calls for CBS Sports Network to air 40 live WNBA games in primetime and on weekends, beginning May 25 with Minnesota Lynx-Chicago Sky telecast, according to network officials.
ESPN, NBA TV and Twitter will continue to carry WNBA games alongside CBS Sports, according to the league.
“We are truly excited to partner with the WNBA, bringing the country’s premier women’s sports league to CBS Sports Network,” CBS Sports chairman said in a statement. "This partnership is one of the biggest and most impactful women’s sports programming arrangements ever at CBS Sports, offering national exposure of 40 games per year.
"This agreement provides great live content throughout the summer in primetime and on weekends, and aligns two great brands in the WNBA and CBS Sports," he added. "We look forward to working with the WNBA for many years to come.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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