Tina Dakin, Jim Shefcik and Michael Pollack have all been promoted at CBS
Marketing and Communications, said Ileene Mittleman, vice president of
advertising and creative services, to whom all three report.
Dakin becomes VP of creative services, where she oversees
in-house sales, marketing and collateral support for CBS and UPN.
Dakin has been at CBS for 30 years.
Shefcik, who becomes executive creative director, continues to lead CBS'
award-winning design team.
Shefcik joined CBS in 1981 and worked at the network until 1986.
He then departed for three years, working at The McGraw-Hill Cos. and ad agency Backer
Spielvogel Bates, returning to CBS in 1989.
Pollack becomes executive director of advertising and promotion, working for
CBS late-night, news, sports, entertainment and the 20 CBS television stations.
Pollack has been at CBS since 1991.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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