CBS Monday released its second-annual report on social responsibility and co-owned Infinity Broadcasting Corp. its first, both covering 2003. The reports quantify the company's public service and other pro-social initiatives.
Among the CBS highlights:
The network broadcast an estimated $224 million worth of PSA's about everything from cancer and AIDS to drug/alcohol abuse and terrorism preparedness.
CBS closed-captioned 90-95 hours a week of programming for the deaf, including all children's programming, and had video descriptions (for the blind) on about five hours.
CBS cited a host of owned-station initiatives including an ALS fund-raising walk, to "D-Feet ALS," sponsored by WCBS New York that raised $2.2 million and a cancer run at KYW-TV Philadelphia that also raised $2 million.
On the Network side, CBS cited, among other things, its Iraq War coverage, its various news programs, sports personality's support of charities, made-for movies based on the real stories of a woman doctor at the South Pole forced to diagnose and treat her own cancer, and the story of a developmentally disabled couple fighting to marry and raise kids.
The report, several hundred copies of the CBS report and a second on co-owned Infinity Broadcasting's radio efforts, is distributed to the press, community groups and numerous other consituencies, including in Washington.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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