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CBS Has Its Eye on Paramount

CBS has re-branded its Paramount Television divison CBS Paramount Television.

The division comprises production, domestic syndication and international distribution, now called CBS Paramount Network Television, CBS Paramount Domestic Television and CBS Paramount International Television.

Distributor King World--Oprah, Jeopardy!, Wheel of Fortune, Dr. Phil--remains its own separate economic engine within CBS.

At the beginning of the year, CBS and Viacom separated into two separate operations, with separate stocks, but both under Chairman Sumner Redstone.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.