Cartoon Network will roll out a new version of its 1990s hit series Powerpuff Girls as part of a new slate of original kids-targeted shows the network will showcase during its annual upfront presentation to advertisers.
The network, which will host a series of meetings with key advertising clients over the next month, will also emphasize an immersive multi-platform strategy that it says reaches the kids 6-11 audience both through its traditional linear channel as well as through its various digital offerings, according to Christina Miller, president and general manage Cartoon Network, Boomerang and Adult Swim.
Along with the 2016 return of the animated series The Powerpuff Girls, which ran on the network from 1998 to 2005, other new Cartoon Network original shows include We Bare Bears, which follows three bear siblings as they attempt to assimilate into human society; and Mighty Magiswords, a digital series about a brother and sister team of warriors for hire set out to collect magical swords.
The network will also bring back several original series including The Amazing World Of Gumball,Clarence, Teen Titans Go!, Uncle Grandpa, Steven Universe, Sonic Boom, Adventure Time and Regular Show. In addition, the network will feature an Adventure Time mini-series and a Regular Show movie special. as well as a special Long Live the Royals Mini-Series (pictured): .
New acquired series include Total Drama Presents: The Ridonculous Race ; Transformers: Robots In Disguise; and Supernoobs.
The network will look to create a “platform-inclusive” experience for its targeted 6 to 11 audience by offering original programming and gaming content through its Cartoon Network Digital offerings. In 2014 Cartoon Network was the most watched network on free-on-demand in 2014 with more than 300 million orders, according to network officials.
“We are seeing great results with our platform-inclusive strategy to expand the definition of programming across all screens” said Christina Miller, President and General Manager, Cartoon Network- Boomerang -Adult Swim in a statement. “Digital, mobile and TV have all come together for this new generation of kids, who are very comfortable with the sheer volume of choice; and when you deliver compelling original content and innovative ways of experiencing it, they will find it, engage with it, and share it on every platform.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.