Cartoon Network's first-ever CG-animated original movie burned up the ratings charts Monday night.
The film, Firestarter, averaged 3.6 million viewers and, more importantly for the kids-targeted network, drew more than 1 million viewers each among kids 2-11, kids 6-11 and kids 9-14.
The movie, which follows the life of a teenage boy who struggles to find his place as half-human and half fire-breathing dragon, ranks as the second most-watched telecast of the year among targeted viewers, behind the Oct. 15 original presentation of Scooby-Doo! Curse of the Lake Monster, said the network.
Firestarter also helped Cartoon Network post double digit audience gains compared to the previous week among its target boys 6-11 (up 82%), boys 9-14 (up 162%) and boys 12-17 (up 522%) demos, according to network officials.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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